5 Reasons to Buy a Fjällräven Kånken Classic


Thinking of investing in a Kånken but unsure?

We assure you it’s the right choice, but if you need some convincing, here goes.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

1. It’s a design classic

There’s a lot to be said for keeping it simple. The Kånken is a great example: rectangular, even boxy, with a small front pocket, a circular badge, no-nonsense shoulder straps and a carry handle.


That’s what makes the Kånken a true design classic from an aesthetic perspective. But it was not consciously designed to look cool. It was designed that way for a functional reason – to improve the posture of children in Sweden. It just happened to look cool as well.

And now, more than 40 years later, it’s improving postures all around the globe, and is instantly recognisable.[/vc_column_text][vc_single_image image=”9627″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

2. It’s like a fine wine…

… and gets better with age, just like a good pair of boots, or high-quality denim.

The patina you get on a Kånken is something to behold, whether it’s acquired from round-the-world travelling or just a daily commute. A bit of wear makes it more interesting.

3. It’ll last forever

Not only does each Kånken look better once it’s seen a bit of action: it also has the strength to remain your faithful everyday servant for life.

You don’t have to worry about the fabric deteriorating and getting flimsier with every passing year. That’s other backpacks; it’s not the Kånken.

Vinylon F fabric is the key to this – a hard-wearing, dirt-resistant material that comes with a water-resistant coating.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

4. There are plenty of colours to choose from

Unlike many design classics, there’s no particular colour that comes to mind for everybody when they picture a Kånken.

For some it’s black, for others it’s brick, for others still it’s graphite, or green, or deep blue, and so on.

Maybe that’s why the Kånken is so enduringly popular, because it allows the owner to choose one that matches their tastes and complements the rest of their wardrobe. Whatever you’re into, there’s a specific colour for you.[/vc_column_text][vc_single_image image=”9628″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

5. It won’t go out of style

The Kånken is more ‘stylish’ than ‘fashionable’, because it isn’t subject to changing trends. It’s a mainstay backpack that people can buy and wear for decades – and many people have done just that.

It’s got increasingly popular since 1978, and that isn’t going to wane any time soon. Each new generation appreciates the Kånken just like the last.

Buy your Kånken Classic here


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