Art that highlights the depth of the ocean plastic problem

Uncategorized 16/05/2022 28/06/2022 Kanken Shop

About 71% of the earth´s surface is covered by oceans. They produce over half of the oxygen on our planet and are home to over one million species of animals

Leave a comment

45 years at Fjällräven

Kanken Stories 22/04/2022 Kanken Shop

In 1976, fresh from school and her first work experience, Karin Åström of Örnsköldsvik, Sweden, headed to the town’s Fjällräven office. There, she introduced herself, said she was looking for

Leave a comment

The Story of Our Logo

Kanken Stories 14/04/2022 Kanken Shop

The Fjällräven logo – as you know it today – wasn’t in place in 1960 when founder, Åke Nordin, started selling his first backpacks. At that point the ‘logo’ was

Leave a comment

DEFINING SUSTAINABILITY

Kanken Stories 25/03/2022 25/03/2022 Kanken Shop

Defining Sustainability For us, nature is everything. We also recognize that nature is not a competition and that we must do everything possible to keep nature in business forever. At

Leave a comment

About Classic

Kanken Stories 11/03/2022 11/03/2022 Kanken Shop

In simple terms, it’s a trek through nature. You carry all you need on your back and we, Fjällräven, take care of the logistics including freeze-dried food, transport, route planning and

Leave a comment

A hit with Instagrammers and with investors, this hard-to-pronounce Swedish backpack brand is on a roll

Uncategorized 13/01/2022 13/01/2022 Kanken Shop

“We’ve all had the experience of struggling to open a poorly designed backpack in the dark or the rain, or knowing we can’t put it down on a wet surface

Leave a comment

FJÄLLRÄVEN TALK BRAND STRATEGY & GROWING THEIR CLASSIC EVENT SERIES

Uncategorized 25/11/2021 25/11/2021 Kanken Shop

Åke Nordin, Founder of Fjällräven, 1936 – 2013: “We’ve been on this trek for over fifty years now. Let’s hope we never arrive.” One of the most successful manufacturers of

Leave a comment

Fjällräven puts Sustainability first

Uncategorized 19/11/2021 Kanken Shop

Fjällräven (pronounced: Fyahll-rah-ven) was founded in 1960 by Åke Nordin in Örnsköldsvik on Sweden’s High Coast. If you haven’t been to Sweden, just know that it is without a doubt

Leave a comment

Case Study FJALLRAVEN

Uncategorized 12/11/2021 12/11/2021 Kanken Shop

The Fjällräven Way In 2013, The Fjällräven Way was launched; a guidance tool for Fjällräven's work in sustainability. Using the compass as a symbol to guide their decision making, Fjällräven

Leave a comment

Fjällräven Voted Most Sustainable Brand in Its Industry According to Sweden’s Sustainable Brand Index

Uncategorized 07/11/2021 07/11/2021 Kanken Shop

Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for

Leave a comment