walking down the street they have become a common sight again, the square shape and round fjällräven logo easily recognisable. the kånken backpack has the test of time and is thriving again.
In the late 1970’s stats revealed that nearly eighty percent of the Swedish populace had struggled with back pain at some point in their lives. As the issues were taking place at a more youthful age, the purse that were popular at the time got the blame. A knapsack that uniformly dispersed the weight was believed to be a much better concept. Fjällräven’s creator, Åke Nordin, had followed the discussion as well as decided to develop a budget-friendly as well as useful solution. To do this he made use of A4 ring binders as the basis for the dimension.
The Kånken knapsack was born. The success was immediate. Nordin had depended on offering 200 knapsacks the initial year, he doubled that. The next year 30,000 were offered. Throughout the years Kånken has seen it all. It has been connected to the left-wing motions of the 70’s and to those who were children in the 80’s it is very closely tied to early college school trip. These kids are now matured and also are buying Kånken knapsacks for their children, if they do not have their old one prepared to be passed down that is. For Fjällräven whatever comes down to capability, fads are useless. That is why the Kånken backpack hasn’t changed with regards to make considering that its introduction in 1978. It is still made from the exact same water repellent Vinylon F textile and has the very same spacious major compartment.
The only difference is the variety of various colours it is currently offered in. Even though it has constantly been around it wasn’t seen on the streets quite so often during the very first ten years of the brand-new centuries. However in the last couple of years it has actually seen a rebirth. Children have been searching the rear of moms and dads closest intending to discover a Kånken waiting there for them.
We required to the streets of Edinburgh last be up to learn why Kånken is still so prominent. “I got it due to the fact that it is a good dimension, I really did not know it was an up as well as coming thing” stated Lara Gibb, a student preparing yourself to for the beginning of the fall term at University of Edinburgh. “I was actually in Copenhagen recently, everybody has them there, even old individuals. It’s not as large of a style thing there I guess, because everyone has them”, she continued.
Abby Carr, who currently owns 4 Kånken knapsacks, claimed she has been stunned by the fact not a lot more individuals have them. The size of the backpack appears to be the most significant of the keys behind its success. The ability to fit everything you require without being too cumbersome was regularly praised as we spoke with individuals. “I like the size and the reality that it is lightweight– I can fit every little thing I need in there” claimed Maddy Hall before heading back out into the Edinburgh rain once more. Big sufficient to fit a laptop computer and still slide easily under the seat ahead on a flight, it conserves the headache of having your valuables pressed right into the overhead compartment while still leaving plenty of leg room. While lots of people we talked to knew the background behind the knapsack, it appears it is still the useful elements of it that keeps it so popular. There’s absolutely nothing to recommend that the appeal of Kånken will certainly decrease anytime soon. Inspect back with us in one more thirty years for the next update on Kånken, possibilities are it will still be going solid.