VSCO girl most often refers to girls who wear a specific fashion trend most popular in teenagers. It’s named after the photo editing app, VSCO, but it’s now more of a fashion trend. The style is an easygoing one that resembles many throwback fashions.
Crop tops, scrunchies, oversized tees, and crocs are just a few VSCO girl staples. Dare I say it– VSCO girls often look like they shopped their mother’s highschool closets!
Take a long, romantic scroll through the Explore Tab on your Instagram and you’ll undoubtedly see some form of the unfailingly trendy, Cali-inspired VSCO girl. And if you’ve seen those girls, you’ve probably also seen one of those candy-colored, square-shaped backpacks. They all wear them and they’re all the exact same brand.
The utilitarian pack is item number one on the VSCO girl starter pack, right alongside the two-strap Arizona Birkenstocks and the pastel Hydroflask. Made by sustainable Swedish brand Fjallraven, these book bags were initially invented in 1978 with the goal of preventing back problems in students.
While the overall form of the Kanken remains the same, there are a variety of different colors and styles to help personalize your Kanken. Here are a few of the options:
- Classic Kanken
- Kanken Rainbow
- Kanken Sling
- Kanken Art
- Kanken Mini
- Kanken Totepack
- Kanken Art Laptop
- Kanken No. 2
While Fjallraven does seem to create a quality product in the Kanken backpack, the appearance is what is most appealing to the VSCO girl. There seem to be several other great “boxy” backpacks similar to Kanken that are also quality made and will still make a fashion statement.
Straight backs are happy backs! Kanken was created as far back as 1978 to help prevent back problems among Swedish school children and quickly became a common sight at preschools and nature schools throughout the country. Today, 35 years later, Kanken has straightened millions of backs across the globe and has become one of Fjallraven’s most beloved products. This classic backpack is equally suited to journeys to and from school or work, as it is to trekking and travelling. The material is hard-wearing, lightweight Vinylon F fabric that is able to withstand dirt and wetness. The spacious main compartment has a large opening with a zip, which makes it easy to pack and unpack. It has two flat side pockets and a zipped pocket on the front, perfect for those bits and bobs that you want to keep close at hand. The included PE foam seat cushion is stored in the interior back pocket where it prevents the contents of the backpack from poking against your back – and is always within reach for when you need to take a break and sit down, wherever you may be. The carrying system is simple but practical and consists of handles at the top and slender, adjustable shoulder straps. The logo on the front is reflective. It also has an address label inside the main compartment.