Fjällräven originated in a small town in Northern Sweden called Örnsköldsvik, where the mountains and forest meet the sea.
In 1950, a young 14-year-old boy named Åke Nordin was preparing for a hiking trip in the Västerbotten mountains. He found his current hiking backpack very uncomfortable and not suited for the trip he was about to undertake.
Frustrated, he started to research different hiking backpacks, where he discovered the weight should be positioned closer to the spine. He then used his mother’s sewing machine and made his own backpack in the basement of his parents’ home.
The cotton bag had a wooden frame and leather straps. Nordin designed the bag with optimal load distribution, and the wood frame provided increased ventilation.
The indigenous Sámi people were impressed with the design and asked Nordin to make them one. Years later, after serving time in the Swedish Armed Forces, he started his brand. Again, in his parent’s basement.
Fjällräven is a sustainable company, that is very cognizant of their environmental footprint. They consistently choose materials and processes that are better for the environment, even if that means a higher cost.
Their goal is to create clothing and gear that lasts. This is not fast fashion. Fjällräven wants people to buy their products and use them for years to come, repair or re-wax as needed, and avoid ending up in landfills.
If there is one thing that those who have owned Fjällräven backpacks or jackets will tell you is that they last for a long time and, in particular the backpacks, hold their shape commendably over time.
A versatile and widely-used fabric in their products, the G-1000 Materials provide outdoor protection against the elements and environmental conditions. We looked at them quite in-depth last week and highly advise you to check that piece out if you want to learn more.
These fabrics make Fjällräven jackets and other clothing very versatile and also highly breathable, which is an essential feature for outdoor performance clothing. These are very durable and long-lasting fabrics, which is one of the reasons that the price tag is not the most buyer-friendly.
But when you consider the time, materials and effort put into such a product, it is self-explanatory as to why the brand’s products cost that much.
Why are Fjällräven Backpacks so Popular?
Similarly to the jackets, the reason for Fjällräven backpacks being so popular is thanks to their quality and performance. They are comfortable to carry, last for a very long time and retain their shape very well for years.
The manufacturing, materials and quality are evident in all Fjällräven backpacks, and especially so in the Kånken, which is one of the brand’s most sold backpack designs to date.
However, in our opinion, the main reason behind the popularity of their backpacks is their innovative designs.
Their designs may not be too out there, for lack of a better term, but their minimalistic style, yet great performance are hard to match by other low-price brands and designs.
Fjällräven are designed to allow for easy access in the main compartment and pockets and they fit well on the back without being uncomfortable.
Their interesting sizes are another factor behind their popularity. In the case of Kånken, for example, at first sight the backpack looks small, but it can carry a great deal of weight and things inside without being bulky or oversized.
While it may seem that it is just a fad or a trend that will die off soon, in fact, the Kånken backpack is still going strong and those who have it love it for different reasons, but the one thing that they all agree with, is how well the backpack has kept its shape despite years of use.
If you ever purchased a Fjällräven backpack or coat, you know it’s worth the investment and will last several years. More and more people are looking at a Company’s values and whether it is sustainable before purchasing.
What are the most popular Fjällräven products?
The most popular Fjällräven offerings are their backpacks, jackets, and tents. Their backpack, known as the Kånken, is their best-selling product.
The smaller bag was first designed in 1978 for school children. Since then, it has become increasingly popular and is now used more like an everyday backpack by people of all ages.
The Kånken is also water-resistant and pre-waxed like their other products, with quality zippers running the bag’s length. The brand has since created the bag in a selection of sizes and over 50 colors.
The logo on these backpacks is slightly different, appealing to the most popular wearer of the bag, females 12-25. The logo on the Fjällräven Kånken is pink and white, as opposed to the original light brown.
Fjällräven is a brand of modern and stylish, minimalistic designs that takes great care to make products that last for a long time and perform well.